Case Study

SAP BUID Colombo 2025


SAP Now

Objective

To deliver a high-impact, end-to-end event experience for SAP’s flagship BUID (Business Innovation & User Development) event in Colombo, with the goal of engaging key decision-makers, elevating brand visibility, and fostering meaningful conversations around product innovation and digital transformation.

Attendace & Engagement

Geography Overview: Taking place in Mumbai, India – with global participation, highlighting SAP’s expanding reach across South Asia and international markets.



233

Qualified Attendees
Business Development :

Facilitated direct Engagement between SAP teams and hig-value prospects, opening doors for future collaborations and deal conversations

73%

Conversion Rate
Brand Impact :

Significantly enhanced SAP’s brand visibility in Sri Lanka and established a strong platform for regional growth

Target Audience



Profiles

  • Senior business
  • C-level executives and department heads
  • IT decision-makers
  • Key stakeholders involved in enterprise technology purchasing

Industries

  • Utilities
  • Manufacturing
  • Retail
  • BFSI
  • Public Sector
  • Telecom

Process

NetNex Global collaborated closely with SAP to deliver a cohesive event experience across multiple touchpoints. Our approach included:



01

Strategic Planning

Designed a comprehensive roadmap, aligning SAP’s business goals with audience engagement strategies

02

Delegate Management

Handled invitations, confirmations, and personalized attendee coordination for over 350 registrants

03

Onsite Execution

Curated a seamless environment at, ITC Ratnadipa managing branding, logistics, registration, and live interactions

04

Content Experience

Ensured speaker sessions, product showcases, and innovation booths aligned with attendee interests and business needs

Glimpse of Events




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