Case Study

SAP Now Mumbai 2025


SAP Now

Objective

To deliver a high-impact, end-to-end event experience for SAP’s flagship SAP Now event in Mumbai, with the goal of engaging key decision-makers, showcasing SAP’s latest innovations, and fostering impactful conversations around enterprise transformation, product adoption, and industry collaboration.

Attendace & Engagement

Geography Overview: Taking place in Mumbai, India – with global participation, highlighting SAP’s expanding reach across South Asia and international markets.



1200

Qualified Attendees
Business Development :

Enabled high-quality interactions between SAP teams and enterprise leaders, opening doors for new collaborations, solution adoption, and strategic growth across industries

62%

Conversion Rate
Brand Impact :

Strengthened SAP’s brand positioning in India while enabling global engagement, with over 4,600 participants interacting through in-person and digital platforms

Target Audience



Profiles

  • Senior IT and business decision-makers
  • C-level executives and function heads
  • Technology influencers and transformation leaders
  • Key stakeholders in enterprise solution buying

Industries

  • BFSI
  • Automotive
  • Manufacturing
  • Retail
  • Consumer Goods
  • Public Sector
  • Supply Chain
  • Logistics
  • Technology
  • Healthcare

Process

NetNex Global collaborated closely with SAP to deliver a cohesive event experience across multiple touchpoints. Our approach included:



01

Strategic Planning

Crafted a comprehensive strategy to align SAP’s business goals with segmented audience engagement across four key tracks — BTP & ERP, ISBN (Finance & Procurement), CX, and DSC (Supply Chain & Logistics)

02

Delegate Management

Handled the full cycle of delegate outreach, including invitations, follow-ups, confirmations, and personalized attendee engagement for over 2,000 targeted registrants

03

Onsite Execution

Seamlessly managed operations at, Jio World Convention Centre, BKC Mumbai. overseeing branding, logistics, registration, tech setup, and real-time audience flow across parallel sessions

04

Content Experience

Curated insightful sessions with industry leaders, live demos, and product showcases tailored to each track, featuring key SAP clients and strategic partners like ZEAL.

Glimpse of Events




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